Terms of Service

Splitroom (“the Service”) is a synthetic audience simulation platform owned and operated by Satak Technologies (“Satak”). References to “we,” “us,” “our,” “Splitroom,” and “Satak” in these Terms refer to Satak Technologies acting through its Splitroom product.

If you need to reach us on legal matters, contact legal@satak.tech. For privacy matters, contact privacy@satak.tech. For general enquiries, contact hello@satak.tech.

By registering for an account, uploading creative material, running a simulation, or otherwise using Splitroom, you agree to these Terms, our Privacy Policy, our Cookie Policy, our Acceptable Use Policy, and our Accuracy Disclaimer. If you do not agree to any part of these documents, you must not use the Service.

If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms, and “you” refers to both you and that organisation.

You must be at least eighteen (18) years old to create an account or use the Service. By using the Service, you represent that you meet this age requirement and that you have the legal capacity to enter into a binding agreement in your jurisdiction.

The Service is not directed at children. We do not knowingly collect personal information from anyone under the age of 18.

Splitroom lets you upload two ad creatives, describe a target audience, and receive a simulated report generated by a pipeline of artificial intelligence engines. The report includes an alignment scorecard, a synthetic panel’s reactions and preferences, dimension and theme-level analysis, a debate transcript, and a recommendation.

The Service is provided on a Software-as-a-Service basis and may change, be updated, expanded, or discontinued in part or in whole at our discretion. Features described in marketing material, documentation, or public communication are provided on a best-effort basis and are not guaranteed.

To use certain features you must create an account. You agree to provide accurate, current, and complete information during registration and to keep that information up to date. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account.

You must notify us immediately at security@satak.tech of any suspected unauthorised access or use of your account. We are not liable for loss or damage resulting from your failure to protect your credentials.

You retain all rights to the creative material, audience descriptions, and other content you upload or submit to the Service (“Your Content”). You do not transfer ownership to us by using the Service.

By submitting Your Content, you grant Satak Technologies a worldwide, non-exclusive, royalty-free licence to host, store, process, reproduce, transmit, and analyse Your Content strictly for the purpose of operating the Service and delivering the outputs you have requested. This licence lasts only as long as necessary to provide the Service and to satisfy our legal, tax, and audit obligations.

You represent and warrant that you own or have all necessary rights, licences, permissions, and consents to submit Your Content and to authorise us to process it as described. You are solely responsible for the lawfulness of Your Content, including in relation to intellectual property, publicity rights, data protection, and the rights of any individuals depicted.

You may delete Your Content at any time from within your account. Copies may persist in backups for a limited period consistent with our retention practices described in the Privacy Policy.

Account memory and model training

The Service uses your workspace's own history — prior reports, saved synthetic panels, and outcomes you report back — to improve your own future simulations (“Account Memory”). Account Memory is private to your workspace and is not shared with other customers.

We do not use Your Content or your simulation outputs to train machine-learning models. Any future use of customer data for model improvement would be opt-in only, limited to aggregated and anonymized data, and communicated to you before taking effect. Declining or withdrawing such consent does not affect your access to the Service.

The Service relies on third-party providers to function, including without limitation:

• Google Firebase for authentication, database, and hosting.
• OpenRouter, Anthropic, and OpenAI (or successor providers) for large-language-model inference used by our simulation engines.
• Payment processors (if and when we introduce paid plans) for handling subscription billing.

Your use of the Service is subject to those providers’ own terms and privacy policies to the extent your data is processed by them. We select providers who meet reasonable data-security standards but we do not control and are not responsible for their operations.

Simulation outputs include reports, recommendations, alignment scores, verdicts, confidence bands, dimension distributions, debate transcripts, and any other content generated by the Service (collectively, “Outputs”). Outputs are generated by AI systems and are approximate representations of how a synthetic panel of hypothetical consumers might react — not statements of fact about how real audiences will behave.

You are solely responsible for any decisions you make based on the Outputs, including advertising spend, creative choices, targeting decisions, and campaign strategy. We strongly recommend using Outputs as one directional input alongside live testing and other research methods.

You agree not to use the Service in violation of our Acceptable Use Policy. This includes, without limitation, uploading content you do not have rights to; using the Service to generate, target, or promote discriminatory, deceptive, harmful, illegal, defamatory, or infringing content; interfering with the Service; scraping or reverse-engineering the platform; or misusing third-party AI outputs.

We may investigate suspected violations, remove content, suspend accounts, and cooperate with law enforcement. Violations may result in immediate termination without refund.

Certain features of the Service may require a paid subscription. Fees, billing cycles, and included usage are described on the pricing page at the time of purchase. All fees are stated exclusive of taxes; you are responsible for any applicable taxes, duties, and levies.

Unless expressly stated otherwise, subscription fees are non-refundable. You may cancel your subscription at any time; cancellation takes effect at the end of the then-current billing period.

We may change our fees on 30 days’ notice. Continued use of paid features after a fee change constitutes acceptance of the new fees.

Our intellectual property

The Service, including all software, models, prompts, taxonomy definitions, editorial narrative pipelines, report designs, branding, logos, and documentation, is the intellectual property of Satak Technologies and its licensors. Nothing in these Terms transfers any intellectual property rights to you.

Outputs and use rights

Subject to your compliance with these Terms and payment of applicable fees, we grant you a non-exclusive, non-transferable licence to use the Outputs you generate for your internal business purposes, including sharing them with your team, clients, or advisers as reasonable in the ordinary course of business. You may not resell or rebrand Outputs as your own analytical product.

Feedback

If you send us suggestions, feedback, or ideas, you grant us a perpetual, worldwide, royalty-free licence to use them without any obligation or attribution.

THE SERVICE, THE OUTPUTS, AND ALL RELATED MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SATAK DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, THAT OUTPUTS WILL BE ACCURATE OR RELIABLE, THAT ERRORS OR DEFECTS WILL BE CORRECTED, OR THAT THE SERVICE WILL BE AVAILABLE AT ANY PARTICULAR TIME OR LOCATION.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL SATAK, ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR:

• ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES;
• ANY LOST PROFITS, LOST REVENUE, LOST BUSINESS OPPORTUNITY, OR LOST GOODWILL;
• ANY LOSS OR DAMAGE ARISING FROM DECISIONS YOU MAKE BASED ON OUTPUTS, INCLUDING BUT NOT LIMITED TO MEDIA-SPEND DECISIONS, CREATIVE DECISIONS, OR CAMPAIGN OUTCOMES;
• ANY LOSS OR DAMAGE ARISING FROM UNAUTHORISED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT.

IN ANY EVENT, THE AGGREGATE LIABILITY OF SATAK ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (US$100).

Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions, our liability is limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless Satak Technologies, its affiliates, officers, employees, and agents from any claim, loss, liability, cost, or expense (including reasonable legal fees) arising out of or related to (a) Your Content, (b) your use of the Service, (c) your violation of these Terms or any applicable law, or (d) your infringement of any third-party right, including any intellectual property, publicity, or privacy right.

We may suspend or terminate your access to the Service, in whole or in part, at any time and without notice if we reasonably believe you have violated these Terms, our Acceptable Use Policy, or applicable law, or if continued provision would create legal, financial, or reputational risk to Satak.

You may terminate your account at any time by contacting hello@satak.tech or through the in-product controls where available. Termination does not entitle you to a refund of any prepaid fees except as expressly required by law.

Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification, and governing law) will survive.

We may modify the Service or these Terms at any time. If we make a material change to these Terms, we will provide notice through the Service or by email. Continued use of the Service after a change takes effect constitutes acceptance of the change. If you do not agree, you must stop using the Service.

These Terms are governed by the laws of India, without regard to conflict-of-laws principles. Subject to the mandatory laws of your jurisdiction, you and Satak Technologies agree to submit to the exclusive jurisdiction of the courts of Bengaluru, Karnataka, India for any dispute arising out of or relating to these Terms or the Service.

Nothing in this section prevents either party from seeking urgent injunctive or equitable relief in any court of competent jurisdiction.

Entire agreement. These Terms, together with the documents they incorporate by reference, constitute the entire agreement between you and Satak regarding the Service and supersede any prior agreement.

Severability. If any provision of these Terms is found to be unenforceable, the rest will continue in effect.

No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.

Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms without restriction, including to any affiliate or successor in interest.

Notices. We may give notice by posting on the Service or by email to your registered address. You may give us notice at legal@satak.tech.